SYNNØVE MO

was born in Bergen, Norway, but grew up in the small town of Bodø, just above the Arctic Circle.

She was educated in Paris and started work as a designer for the Haute Couture house Christophe Rouxel Paris, on Faubourg St Honore. A surreal experience in a ballroom style, five floor workspace. She left to start freelancing as an illustrator and stylist for various international fashion magazines.

Love brought her back to Norway where she started working as a jewellery designer. Always making and selling her own brand on the side.

Synnøve is mostly known for her sensibility for colour, poetic prints with hidden stories and a cut that enhance the body. Her Scandinavian design heritage is visible in her simple but strong visual language. Her playful, relaxed yet highly wearable design, has  assembled her a cult following.

 
 
 
 
 

Philosophyof the label

We have a few standard dress-models, that are produced outside of the studio and that make up the base of the label. This collection doesn't change by season, but adds on piece by piece. In this fashion the basic collection organically grow.

Then we have pop up collections, made in small series. These are often made in collaboration with other artists or production places. Because of our small size we are flexibility and able to make some of these products made-to-measure, in dialogue with the customer.

Exemplary to our work, is our focusing on unique products of precious materials as silk and wool, but also worthless materials; recycled leather or waste fabric fromlimited sources.

As a result each product, ranging from a t shirt dress to a bag fully embroydered with crystals, is put together with a thoughtful attention to colour and texture combinations, This work method enables a free, experimental and artistic aproach, mostly uncommon to the fashion industri.   This pushes our labels boundaries with both design and production. New models arise that constantly surprise us and fuel new ideas. 

We strive for long lasting products both in style and quality.

 

 
 
 

Merkets filosofi

Merket har en fast base av kjolemodeller produsert utenfor studioet. Denne kolleksjonen følger ingen bestemt sesong, men vokser organisk plagg for plagg. Noen av disse modellene kan spesialtilpasses den enkelte kunde.

Så har vi hele tiden pop up-kolleksjoner produsert i limited edition-serier, ofte i samarbeid med andre kunstnere eller produksjonssteder. Disse produktene er i dyrebare kvaliteter som ull og silke, men også såkalte verdiløse materialer som resirkulert skinn eller andre overskuddsstoffer fra begrensede kilder. Disse unike funnene karakteriserer vårt formspråk. Hvert plagg  blir derfor nøye konstruert og justert med hensyn til materialets farge ogtekstur.

Resultatet er unike plagg med en lang varighet, både når det gjelder design og kvalitet.

Denne arbeidsmetoden er noe uvant i moteindustrien, men en kunstneriske og eksperimentelle tilnærmingen er viktig for merket og driver det fremover, både når det gjelder design og produksjon. Nye modeller blir skapt, som igjen inspirere til nye ideer.

Plaggene beskrives som kosete, laidback og sexy på en overraskende måte. Stilrene og fristende å ta på.

 

 

 
 
 
 

Various press