Synnøves bakgrunn som designer innen Haute Couture i Paris kan merkes i stoffene og i hvordan konstruksjonen glir rundt kroppen - der siden på et plagg er like viktig som front/back. I Paris arbeidet hun i flere år også som stylist og illustratør for en rekke internasjonale motemagasiner.

Kjernen i det jeg vil formidle er viktigheten av mote - ikke nødvendigvis å følge trender, men viktigheten av å leve med skjønnhet i sin samtid. Mange føler seg begrenset av alder eller kropp. Men mote er et estetisk redskap - som plastisk kirurgi! Motens transformative kraft og evne til å skape parallelle virkeligheter - er kjernen i mitt kunstnerskap.

Når jeg konstruerer et plagg, skjæres plaggets funksjoner ned til det aller nødvendigste. Der proposjoner og linjer er viktigere enn lommer, lukking og krage; som helst ikke skal synes, men bli en del av plaggets form. 

Den pågående serien "Tindrende/Date Nights Tops" ble startet da hun som singel visste akkurat hvordan man vill føle seg på Date. Denne personlige tilnærmingen gir alltid det beste resultatet. Jeg får et kick når plagget er klart, noe jeg tror kan merkes av bæreren. 

Philosophy of the label

We have a few standard dress-models, that are produced outside of the studio and that make up the base of the label. This collection doesn't change by season, but adds on piece by piece. In this fashion the basic collection organically grow.

Then we have pop up collections, made in small series. These are often made in collaboration with other artists or production places. Because of our small size we are flexibility and able to make some of these products made-to-measure, in dialogue with the customer.

Exemplary to our work, is our focusing on unique products of precious materials as silk and wool, but also worthless materials; recycled leather or waste fabric from limited sources.

As a result each product, ranging from a t shirt dress to a bag fully embroydered with crystals, is put together with a thoughtful attention to colour and texture combinations, This work method enables a free, experimental and artistic aproach, mostly uncommon to the fashion industri.   This pushes our labels boundaries with both design and production. New models arise that constantly surprise us and fuel new ideas. 

We strive for long lasting products both in style and quality.

Synnøve Mo was born in Bergen, Norway, but grew up in the small town of Bodø, just above the Arctic Circle.

Synnøve is mostly known for her sensibility for colour, poetic prints with hidden stories and a cut that enhance the body. Her Scandinavian design heritage is visible in her simple but strong visual language. Her playful, relaxed yet highly wearable design, has  assembled her a cult following.

She was educated in Paris and started work as a designer for the Haute Couture house Christophe Rouxel, Paris. . A surreal experience in a ballroom style, five floor workspace on Faubourg St Honore. She left to start freelancing as an designer, illustrator and stylist for various international fashion magazines.

Love brought her back to Norway where she started working as a jewellery designer. She became Newcomer of the Year, at Oslo Fashion Week in 2007, and founded her own brand the following year.